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Tips & Insights

The Best Email Analytics Tools For Outlook In 2023

Are you looking for ways to analyze your Outlook email performance? Check out our comprehensive list of the 6 best Outlook email analytics tools. Whether you're looking to track your own personal email statistics, discover some interesting new email insights, or get an in-depth email analysis for your team, these tools have got you covered. You can also find our full guide to tracking email statistics in Outlook here.

1. Email Meter

Best for: Tracking your team’s email volume and response time in Outlook and Microsoft 365

For tracking email analytics, Email Meter is a complete platform giving you a wide range of statistics and insights on all aspects of your email. By connecting to your Gmail/Microsoft inbox (or your team’s), it automatically calculates things like number of sent or received emails, your response time, who you email the most, how many CC’s vs direct messages you receive and more.

Email Meter Best Features

  • Tracks emails automatically—no complex setup or install needed.
  • Gives you insights on all aspects of your email behavior, allowing you to track your marketing, sales or any other efforts easily.
  • See the workload for each of your team members, including in shared inboxes.
  • Instant installation for your entire domain.
  • Fully customizable dashboards are available, or choose from a variety of useful pre-made metrics.

“My overall experience was great. When I had a question, the team was responsive, informative, and timely. The data was useful and allowed us to understand our email and business practices on a team and individual level.” - Natalia S. on Capterra

Email Meter Pricing

  • Free forever.
  • Pro: 15$/month yearly payment ($180) or $19/month. Unlocks filtering, 2 years of past data and other advanced features.
  • Teams: 15$/user/month yearly ($180) or $19/user/month. An extension of Pro, adds the ability to see your whole team from a central dashboard, and generate full reports for any combination of team members.
  • Enterprise: Pricing dependent on needs. Unlocks the most powerful features, generally recommended for teams of 15+ members. Completely custom dashboards and metrics can be created for you upon request.

2. Yesware for Outlook

Best for: Tracking email performance and improving outreach efforts

Yesware for Outlook is an email tracking and analytics tool that helps you track, measure, and optimize your email performance directly from your inbox. With its Outlook Add-On, Yesware offers a range of features that allow you to monitor and improve your email outreach efforts.

With Yesware, you can compile all your email tracking data into easy-to-read dashboards that display open rates, reply rates, send rates, and link clicks at a glance. Use these insights to find what messaging works best and double down on it for even better results. You can also identify your most engaged prospects and convert them through extra personal attention.

Yesware for Outlook Best Features

  • Track email opens, clicks, and responses in real-time.
  • Create and track personalized email campaigns.
  • Integrate with your CRM for a streamlined workflow.
  • Schedule emails to be sent at the most optimal time.
  • Automatically log emails to your CRM, so you never miss a beat.

“Yesware offers accurate tracking of emails that lets me know when my prospects have opened or clicked on links with my campaigns.” - Craig R. on G2

Yesware for Outlook Pricing

  • Pro: $15/user/month when billed annually. Includes email tracking, campaign tracking, send later, and templates.
  • Premium: $35/user/month when billed annually. Includes Pro features, plus integrations with Salesforce, HubSpot, and others, as well as analytics, team reporting, and more.
  • Enterprise: Custom pricing. Includes Premium features, plus custom reporting, advanced security, and personalized training and support.

3. Boomerang for Outlook

Best for: Email management and scheduling, with an AI-powered writing assistant

Boomerang for Outlook is a free email management tool and browser extension that helps you schedule meetings, track email responses, and write better emails with the help of Respondable, its AI-powered writing assistant. With millions of users worldwide and SOC 2 Type 2 certification, Boomerang for Outlook is a trusted tool for boosting email productivity.

Boomerang for Outlook Features:

  • Schedule meetings via a clickable, always up-to-date Magic Live Calendar sent in your email invite
  • Schedule emails to be sent later and track responses
  • Write better emails with Respondable, Boomerang's AI-powered writing assistant
  • Set up recurring emails
  • Get reminders if your email doesn't receive a response

"Boomerang is a very simple and easy to use Outlook extension that works with all versions of Outlook, including mobile. I really like the ability to schedule emails for a more appropriate time of day to increase your reply rate. Snoozing your inbox for a few hours is also a great feature allowing you to accomplish more." - Barry W. on G2

Boomerang for Outlook Pricing:

  • Free plan with basic features
  • Personal plan: $4.99/month billed annually, with advanced features such as unlimited message credits, read receipts, and click tracking
  • Pro plan: $14.99/month billed annually, with all Personal plan features plus Respondable and AI-powered insights

4. HubSpot Sales for Outlook

Best for: Tracking email opens, link clicks, and attachment downloads

Hubspot Sales for Outlook is a tool designed to integrate Hubspot's sales and marketing platform with Microsoft Outlook. With this tool, sales professionals can access Hubspot's customer relationship management (CRM) system directly from their Outlook inbox, allowing them to easily manage and track their sales activities, including email communication, lead generation, and sales pipeline management. The tool provides real-time notifications and insights about leads and contacts, enabling sales reps to prioritize their outreach and follow-up efforts more effectively. Overall, Hubspot Sales for Outlook helps sales teams streamline their sales process and increase their productivity by seamlessly integrating two powerful software tools.

HubSpot Sales Best Features

  • Track email opens, clicks, and replies to see which messages are resonating with your audience
  • Monitor your email engagement rates and use the insights to refine your outreach strategy
  • Set up custom email tracking and receive real-time notifications when a lead opens or clicks on an email
  • Personalize your messages and templates to improve engagement and response rates
  • Analyze email data to identify trends and optimize your outreach efforts
  • Out-of-the-box and customizable reports and dashboards to track performance.

"Beyond the standard CRM aspects (prospect management, integrations, tracking, etc.), the workflows and automation vastly improve the overall experience on both the sales and the prospect's receiving end." - Cameron G. on G2

HubSpot Sales Pricing

  • Free: Includes basic sales tools such as deal and task management, contact and company insights, and email tracking.
  • Starter: Starts at $45 per month, per user. Includes all features from the Free plan, plus meeting scheduling, sales automation, custom email templates, and live chat.
  • Professional: Starts at $450 per month, includes all Starter features plus additional tools such as eSignatures, custom reporting, and predictive lead scoring.
  • Enterprise: Starts at $1,200 per month, includes all Professional features plus additional tools such as advanced automation, revenue attribution reporting, and custom event tracking.

5. SalesHandy

Best for: Real-time email tracking in Outlook and Microsoft 365

SalesHandy is a user-friendly email tracking platform designed specifically for Outlook, and is as easy to install as a plugin. The platform provides real-time email tracking, so you can know the moment someone opens your email. Additionally, you can create a unique email address and track statistics related to your account, including your average response time and open rates.

SalesHandy Best Features

  • Real-time email tracking enables you to see the exact moment when your emails are opened.
  • The ability to create a unique email address, allowing you to track statistics related to your account.
  • Analytics dashboard provides data on open rates, click rates, and reply rates.
  • Seamless integration with Outlook and other email clients.

“One of the standout features of Saleshandy is its intuitive interface, which makes it easy to navigate and find what you need without having to search too hard. The recommendations provided by the tool are also a nice touch, as they can help you improve your email marketing strategy and make sure you're not missing any important details.” - Rishabh S. on G2

SalesHandy Pricing

  • Outreach Basic: $27/month. For those new to cold email outreach who want to get started with unlimited email accounts.
  • Outreach Pro: $79/month. Expand your prospect base and email limit for cold email outreach.
  • Outreach Scale: $150/month. Increase the effectiveness of cold emails through high-volume outreach.
  • Custom: Contact SalesHandy for pricing information. Personalized prospect limits.

6. Intelliverse Email Tracker

Best for: Real-time notifications and location-based email tracking

Intelliverse Email Tracker is an email tracking platform that allows you to track every email you send without any limits. It offers real-time notifications as soon as your emails are opened and also allows you to see the number of times an email was opened, on what device, and in what location. You can use this information to identify the best time to follow up, as contacting someone who has just opened your email increases the likelihood of a live conversation. The platform also provides a unique feature to reconnect after an old email starts to get opened up again.

Intelliverse Email Tracker Features

  • Real-time notifications when emails are opened.
  • See how many times an email was opened, on what device and in what location.
  • Unlimited use. Track every email you send.
  • Know the best time to follow up. A call to someone that has just opened your email is 10x more likely to result in a live conversation.
  • Reconnect after an old email starts to get opened up again.
  • Intelliverse cannot access the contents of your email.

"Best thing about this email tracker is it's free, and a very intelligent tracking tool. With this tool you know when your mail was opened, where it was opened and on what device." - Harsh P. on TrustRadius

Intelliverse Email Tracker Pricing

Free option or paid plan from $125/month. Limited information available online, contact Intelliverse for full, up to date pricing.

So, which option can adapt to my needs?

There's plenty of options when it comes to Outlook analytics, but most of them are focused on certain niches like email tracking, or are targeted only to Sales or Marketing teams with limited features outside of this.

Email Meter is focused entirely on analytics, giving you the freedom to adapt them to whatever your use-case may be. Our custom solution is built from the ground up, meaning no matter your needs, we're certain to be a good fit. You can reach out to us here to book a demo, we'd love to discuss your needs!

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